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ALBUQUERQUE, N.M. (KRQE) — Thirty businesses in Albuquerque are joining up to offer discounts, promotions, and events for this year’s “Sweet Week.” These offerings range from a truffle-making class, a day to learn about the science of chocolate and coffee, or even a free ice cream cone.
Sweet Week kicks off on Saturday with a charity chocolate tasting deemed “Sweet Soiree.” The tasting benefits Mandy’s Farm, alongside other non-profits supporting individuals with disabilities. The event will be held at Revel from 6 p.m. to 9 p.m. Tickets are online.
From there, Sweet Week will carry on with a variety of deals and treats until April 6. To partake, you’re asked to get a free Sweet Week pass on their website. Take a look at the details below:
- Bedrock Kitchen – Special Sweet Week Treat for Diabetics
“Come in during Sweet Week for a special treat.” - Bru Roasters – From March 31 to April 4, 15% discount on any menu item or bags of coffee or Colombian Coffee Tasting Tour
“Show your Sweet Week Pass for discount.” - Boxing Bear Brewing Co. – Beer and Chocolate Flight
“March 30–April 6, while supplies last. Enjoy five 4-ounce beers, including our award-winning Chocolate Milk Stout, paired with five selections of chocolate. $30 (plus tax and tip), includes a ticket to the Southwest Chocolate and Coffee Fest. The Firestone Taproom is open daily, 11 am–10 pm. Pay upon arrival at the Taproom, while supplies last.” - Busy Bee Frozen Custard – 15% off $15 or More Purchase
“Show your Sweet Week Pass for discount. Banana splits valid only on Friday, April 4, 4:30–8 pm.” - Chicky’s Coffee – Roast With Scott: Hands-On Roasting Class or 15% off all in-store purchases during Sweet Week
“Roasting class on March 30, 10 am – 12 pm. Limit 5 people. Ticketed. The hands-on roasting class includes a discussion on ethical sourcing, raw beans, and the science of how to roast. Participants will take home a pound of their roasted coffee. Show your Sweet Week pass for the 15% discount.” - Chocglitz & cream – Free Small Chocolate Logo Bar with a Purchase of $20 or More
“Made with Fair Trade Certified milk or dark chocolate. Offer valid with your free Sweet Week Pass.” - Chocolate Cartel – One Small Chocolate Bar for Every $15 Spent
“Choose from Milk, 73% Dark, 90% Dark, Red Chile & Dark, or the Diablo. Offer valid with your free Sweet Week Pass.” - D. H. Lescombes Winery & Bistro – Tiramisu & Mocha Noir Wine Pairing
“Indulge in our special pairing: a decadent Tiramisu served alongside a glass of Mocha Noir, our rich chocolate- and coffee-infused red wine. Savor this perfect harmony of flavors for just $15. Available only during Sweet Week, while supplies last.” - Desert Hives LLC – Honey tasting class
“April 5, 2 pm. Ticketed. Participants will discover how and why honey bees produce honey while sampling various local honeys, sourced from hives within 40 miles and categorized by location and season for unique flavor profiles. Attendees will also enjoy a 15% discount on all products from the Desert Hives shop.” - Eldora Chocolate – Chocolate Factory Tour & Tasting or Level 1 Chocolate Tasting Certification Class
“April 2, 1 pm. Ticketed. Join a behind-the-scenes, one-hour tour into Bean-to-Bar Chocolate Making, followed by three single-origin chocolate tastings.
April 3, 9 am. Ticketed. The only in-person certification class offered in the United States by the International Institute of Chocolate and Cacao Tasting, led by renowned chef Dr. Maricel Presilla of the International Chocolate Awards and Gran Cacao.” - Elixir Boutique Chocolates – Truffle-Making Class or 15% off Any In-Store Purchase
“March 29, 5 pm. Ticketed. 15% discount offer valid with your free Sweet Week Pass.” - Explora – Science of Chocolate & Coffee Day
“Saturday, April 5, 10 am–1 pm Visit Explora for some fun for the whole family. We will offer $1 off admission when you show your free Sweet Week Pass.” - Flyby Provisions – Sweets & Teas Pairing Event
“Sunday, April 6, 10 am–1 pm. Free event. Experience the perfect pairing of tea and sweets at Flyby Provisions! Join Mañana Botanicals and Forget Me Not Bakery for a guided tasting featuring expertly paired teas and treats, plus tips on natural sweeteners. Enjoy complimentary samples and exclusive offers!” - Green Joe Mobile Coffee School – The History of Coffee: A Cupping Journey
“Wednesday, April 2 at 8am & 10am. Join us for a 2-hour coffee tasting experience to explore the rich history of coffee as you savor flavors from coffee’s historical migration. Advanced registration required.” - Heidi’s Ice Cream – One free house-made waffle cone and one free topping during Sweet Week
“Show your Sweet Week pass for promotion.” - Michael Thomas Coffee Roasters – Cupping Around the World
“March 29, 4 pm. Ticketed. Join us on a sensory journey through the world of coffee in this immersive coffee-cupping experience! Whether you’re a coffee enthusiast or a budding connoisseur, this guided tasting will introduce you to various single-origin coffees from all over the world.” - Mission Winery – Indulge in Decadence: A Wine & Chocolate Pairing Experience
“March 29, 3 pm, Ticketed. Join us for an unforgettable evening where luxurious wines meet artisan chocolates by Theobroma Chocolatier in a pairing that will tantalize your taste buds. Bold reds, sweet whites, and celebratory bubbles will be paired with a divine selection of rich chocolates and smooth caramels designed to elevate your senses—because some things are simply meant to be together.” - Mrs. Sprinkles Ice Cream Parlor – Scoop & Brews: Ice Cream Coffee Tasting Experience
“Get ready for a flavor-packed experience! We’re offering a FREE tasting event where ice cream, coffee, and chocolate come together in perfect harmony. From rich, velvety ice cream to cold-brewed coffee and indulgent hot fudge, this is a sweet experience you won’t want to miss. What’s included: Free samples of ice cream, frozen pie, coffee, and chocolate—plus discounts! Games and prizes as well.” - Nothing Bundt Cakes – FREE Bundtlet!
“FREE Bundtlet! Present your Sweet Week pass for a free Nothing Bundt Cakes bag. The next time you visit the bakery, bring your bag and buy 3 bundtlets and get the 4th bundtlet FREE!” - Old Barrel Tea Co – Free Samples of Teas and Honey During Sweet Week
“Our teas are locally blended in Albuquerque.” - Olo Dessert Studio – FREE Chocolate Cupcake on any purchase of $20 or more
“Show your Sweet Week pass for your free cupcake.” - Piñon Coffee House – 10% off Pinon Fudge, packaged coffee, lattes, and cold brew all locations or Ceramic Coffee Mug Painting Class at 4th Street
“Show your Sweet Week pass for discount.
Wednesday, April 2, 6 pm. Ticketed. Join the team from Kelly Jo Designs at our 4th Street location for a fun and creative Ceramic Coffee Mug Painting Class, where you can design your own unique mug while enjoying free coffee from New Mexico Piñon Coffee! Whether you’re a seasoned artist or just looking for a relaxing activity, this class provides all the materials and guidance you need to craft a personalized masterpiece.” - Run Fit – Chocolate and Coffee Run
“Sunday, March 30, 2025. Ticketed. Chocolate and coffee runners and walkers, your time has come! The Chocolate and Coffee Run: 5K and Kids K is brewing to be an event you won’t want to miss! This unique blend of chocolate and coffee with a run or walk is a great way to start your day! Free coffee and chocolate doughnuts for all. All runners receive a ticket to the Southwest Chocolate and Coffee Fest.” - Satellite Coffee – Celebrate Sweet Week with Satellite Coffee!
“Buy any coffee item and enjoy 50% off our handcrafted Espresso Truffle Brownie. Treat yourself to the perfect pairing of freshly roasted coffee and indulgent chocolate goodness. Also available at all Flying Star Cafes! Offer valid with your free Sweet Week Pass.” - Theobroma Chocolatier – 15% Discount on Purchases over $15
“Offer valid with your free Sweet Week Pass.” - Three Black Cats – Come in for 15% off Any Product
“Offer valid with your free Sweet Week Pass.” - Wine Studio by Viva Vino! – Sweet Wines of New Mexico
“March 30, 12 pm. Ticketed. Enjoy liquid bliss and say, “Wow! I never knew . . .” about New Mexico’s homegrown wines. The Wine Studio by Viva Vino! is a new experience center in Old Town that showcases only wines grown in the state. Seating only available for ages 21+.” - Wow Wow Hawaiian Lemonade – 15% Discount on a Wow Wow Power Combo: Wow Wow Coffee and a Kings Acai Bowl
“The ultimate pairing of our handcrafted Kona-Blend vanilla sweet cream and caramel cold coffee with a fresh-fruit-and-protein-filled acai bowl. Offer valid with your free Sweet Week Pass.” - Crude Lab Coffee – Calling all coffee roasters! Roast with a champion
“April 3rd. 4pm to 6pm. Ticketed Hosted at Novel Point Coffee Come join one of Albuquerque’s finest coffee roasters, David Certain, alongside one of the most decorated coffee roasters in the world, SCA Roasting Champion Mark Michaelson, for a roasting masterclass where we will demonstrate how elite professionals take an unfamiliar green coffee bean and dial-in a roast profile to perfection. Learn the tips and tricks of seasoned SCA roasters and have a chance taste these coffees and more on the cupping table. Have specific questions about your roasting techniques? Want to iron out the wrinkles of your practices? Do you feel a roasting mentor will take your coffee to the next level?” - Plata Coffee – 15% off all coffee drinks
“Show your free Sweet Week Pass and receive 15% off any coffee drink. Valid during Sweet Week only.”