NEW MEXICO (KRQE) – The New Mexico Tourism Department is asking lawmakers to help the department go international. This Monday, the NMTD will make the case to the legislature to bring New Mexico True to an international audience.
The department’s acting secretary said Munich and London are two markets they intend to target as part of the 2025 spring and summer campaign in partnership with Brand USA. It will be centered around the Route 66 Centennial. NMTD is requesting a $16 million special appropriation to improve both national and international marketing. This is all part of their Fiscal Year 26 budget request.